B&W VP of Strategic Development John D'Ambrogio was published in the February issue of Mobility Magazine with the article Losing Sight of Corporate Culture -- Securing Your Brand in a World of Mergers, Acquisitions and Recession.
John's piece provides insight on branding and the value of a good brand in business.
In the 21st century, branding has become an even more important part of a company and its operations. In the article, John discusses brand value and ways to keep it -- or earn it -- in a remodeled business world changed by recession and instability.
Take a moment to read John's article and ask yourself how you can improve your own brand!